Social Media For Doctors: How To Use It To Effectively And How To Stand Out From The Competition
Social media is an incredible platform and if you’re not using it, you’re in trouble and if you’re not using it well then you’re in trouble and missing out.
Tom here from the Doctors’ Collective and I want to show you as a Doctor whether you’re running a clinic or something different, doing things differently which is especially important, I want to show you how to effectively use social media so that you’re looking really good an bringing in the right clients and standing out from the competition.
You’ve probably already seen people online posting about their businesses and themselves which is boring.
There’s a couple of key points that you need to remember when it comes to social media:
It’s NOT about YOU. People don’t really care about how long you’ve been in business or what you’ve been doing what they really want to know is how you can help them.
Do you understand them?
Can you help them?
So how do you do this? The thing to remember here is at any one time, no matter what industry you’re in, probably 1% of the people you’re reaching on social media are ready to buy your product, so the 99% are the potential clients or customers who are going to buy your product or be interested in it in the next 6 months or so.
So where do you think the money is? It’s in the 99% and we want to capture them and be able to stand out from the competition and show them that when they’re ready to buy something like you have, that you’re the person they go to.
So, how do you do that and use social media with that.